A selection of freelance content pieces developed for small businesses in food, culture, and community-focused sectors. Each piece was designed to strengthen brand tone, increase engagement, and bring personality to their social presence.

🧩 Projects included:
Delícias da Vida – Homemade Food Content
Client: Delícias da Vida (Portugal)
Project Type: Social Media Visuals
Duration: Freelance | 2021
Sector: Local Food Business
Overview:
Designed content to promote weekly menus and special dishes on Facebook and Instagram, reinforcing the homemade and warm feel of the brand.
Deliverables:
- Visual posts with product photography and menus
- Layouts that emphasised local appeal and simplicity
- Seasonal content for holidays and promotions
Helped build brand familiarity and attract local audience engagement.

Brasileiras Não Se Calam – Feminist NGO
Client: Brasileiras Não Se Calam (World)
Project Type: Social Content Design
Duration: Freelance | 2022
Sector: Social Impact / Activism
Overview:
Created empowering social media visuals to support events, messages and campaigns focused on gender equality and resistance.
Deliverables:
- Instagram carousels and videos with typographic strength
- Use of bold messages, impactful phrases, and visual identity alignment
- Graphics for events and awareness dates
Amplified social messages through strong design and cohesive communication.

Água Com Vida – Environmental Awareness Content
Client: Água Com Vida (Portugal)
Project Type: Social Media Visuals
Duration: Freelance | 2023
Sector: Water purification
Overview:
Developed visual content for Instagram carousels and design a lead generation funnel supported by email newsletters, focused on water conservation, sustainable habits and community awareness.
Deliverables:
- Educational content design (carousels & static posts)
- Visual storytelling with clean, illustrative style
- Email newsletter design and copywriting
- Lead capture strategy to grow mailing list organically
- Tone aligned with mission and audience

This content helped strengthen the company digital voice while educating followers through consistent visuals.

Casa VK – Product Highlight Posts
Client: Casa VK (Brazil)
Project Type: Social Media Design
Duration: Freelance | 2023
Sector: Fashion / Lifestyle
Overview:
Created branded visuals for Instagram to support product launches and maintain a curated brand presence.

Deliverables:
- Feed posts and story visuals
- Tone of voice aligned with young, elegant consumers
- Grid aesthetics focused on product and mood
Helped the brand build coherence and elevate its visual identity across touchpoints.