This project was led during my time as Marketing Lead at the company.

A European B2B SaaS company serving asset managers was preparing to expand its operations across new markets in Europe and North America. The marketing team needed a fresh strategic direction, better performance metrics, and a complete overhaul of its digital presence — all while navigating a rebranding process already in motion.

🔍 The Challenge
Although the product was highly specialised and technically strong, its online visibility, messaging and campaign performance were underwhelming. The company was mid-way through a rebranding effort, and the outdated website no longer reflected the brand’s evolving identity or business goals.

🧠 Our Approach
I joined at a pivotal moment, bridging the gap between brand strategy and tactical execution. My role involved guiding the strategic side of the rebranding rollout, co-leading the development of a new website, and building a performance-focused paid media and content strategy to support scale.

🛠️ What We Delivered
- Audit of paid media channels and strategy roadmap
- Content and campaign planning (LinkedIn Ads, Google Ads, Twitter)
- Messaging and tone of voice refinement
- UX and content guidance for the new website (site map, headlines, CTA flows)
- Ongoing collaboration with design/dev teams during the site build
- Monthly performance reports and insight-based campaign optimisation
- Internal messaging alignment across marketing and sales

📊 Results & Impact
Within the first few months, we saw measurable impact:
+450% cross-channel traffic
+1,272% increase in LinkedIn Ads clicks (with –88% in CPC)
+56% growth in website users
+11% in session duration, –3.3% in bounce rate
Successful launch of a new website with improved clarity, UX and scalability

💬 Client Insight (internal feedback)
“Your support helped us move faster and communicate more clearly, inside the team and with the market.”