My Marketing Journey Around The World: Lessons in International Marketing

I had the honour of being invited as a guest speaker at the London School of Science and Technology, where I shared insights on international marketing with Level 6 Business students and Master’s students in International Management.

Global Marketing Experience and Expertise

With a background in Marketing and Digital Communication and academic experience in Brazil and Portugal, I brought a wealth of international knowledge to the session. My career across different markets highlighted the complexities of digital marketing, from strategic planning to cross-border communication.

Key Takeaways: International Marketing Trends and Challenges

One of the main highlights of my presentation was the importance of adapting strategies to cultural contexts. Marketing campaigns that succeed in one region may fail in another if businesses overlook cross-cultural communication.

Practical insights I shared included:

• The role of market analysis in global strategies

• How to adapt campaigns to different cultural environments

• Case studies of successful international marketing strategies

Why Cross-Cultural Marketing Matters

Understanding cultural nuances is no longer optional, it’s a necessity in a globalised business landscape. My talk emphasised how businesses can bridge gaps and create meaningful connections with audiences worldwide.

Impact on Students and Future Professionals

The session was designed not only to share knowledge but also to inspire confidence in students pursuing careers in international business and marketing management. By connecting theory with practice, I aimed to prepare them for the challenges of today’s interconnected markets.

Final Thoughts: Building the Future of Global Marketing

This event was a testament to the London School of Science and Technology’s commitment to holistic business education. I look forward to delivering more sessions that connect students with global marketing strategies and real-world expertise.

❓ FAQ Section

What is international marketing?

International marketing refers to strategies businesses use to promote their products or services in multiple countries, taking into account cultural, economic, and legal differences.

Why is cross-cultural communication important in marketing?

It ensures campaigns resonate with diverse audiences, avoiding misunderstandings and building stronger brand connections.

What are the biggest challenges in international marketing?

Adapting to cultural nuances, navigating local regulations, and managing communication across borders.

Interested in global marketing insights or collaboration opportunities?

Get in Touch!